Inbound Marketing For Small Business – An Introduction
The old ways of marketing are over. Traditional forms of marketing are dependent on interrupting consumers with a sales pitch that is more focused on the marketer than the consumer (don't you hate when the traditional type happens to you). Another problem with...
9 Questions for Small Businesses to Ask When Building a Buyer Persona
It's critical that small business marketing managers learn to implement the critical components of buyer personas into their inbound marketing strategy. Why you ask? Because it's important for your marketing staff to know to who they are targeting, and for your sales...
How Buying Persona’s Help Small Business Attract Better Leads
Do you know who your customers are? Think about it. Do you really know all about your best customers? Where do they go for vacation? How much time do they spend on Facebook per week? Are they early adopters of technology or do they fear change? The answers to these...
Video Shoot at Viking Yacht Company
Interior Maintenance Company, IMC, recently hired us to shoot a series of customer testimonial videos. We just completed the first one filmed at the world headquarters of Viking Yacht's in Atlantic City, NJ. It was a boat load of fun (no pun intended). Not only did...
Mortgage Company Marketing Strategies – Why Blogs Need Evergreen Content
There’s no shortage of content type for a mortgage company interested in blogging to post. However, the question that needs to be answered is what’s the best type of blog post to be consistent with. Among all the choices the content type that's most frequently...
7 Things To Rock Your Small Business Blogs Sidebar
1. Subscribe Button First off I'm assuming that you have the worlds most awesome content on your blog, and therefore your readers will want to keep coming back for more. If this is indeed the case then why not make it super easy for them. You can help your readers...
How Small Business Owners Can Increase Sales With Buyer Persona’s
Are you a small business owner spending a lot of dollars on content marketing these days with little to show for it? If you're not generating the leads you expected then perhaps the problem is with the content itself. You see there's such a large amount of content on...
8 Things Your Financial Services Blog Absolutely Needs In The Sidebar
Continuing along in our series on Financial Services Inbound Marketing. Below are 9 items financial advisors or services firms should absolutely have in their business blogs sidebar. 1. Certification or Membership Badges If your company is certified by a professional...
Small Business Marketing – 8 Email Marketing Tips
Small business marketing doesn’t have to be difficult and it doesn’t have to be a huge expense. Many small businesses want to reach their target audience, but they aren’t doing so. These email marketing tips will assist with reaching them. As a result, it will also...
7 Small Business Social Media Marketing Tips
For a small business social media marketing can quickly become overwhelming. There's an ever growing number of platforms, deciding what to post, when to post, and how often to post are just a few challenges. So to help ease your burdens we thought it might be a good...